Wikipedia is perhaps the most successful Internet-based reference encyclopedia to ever be created. From a web 2.0 standpoint, it is arguable that Wikipedia has achieved the highest excellence in user-generated content management.
Google recently announced they are starting a project called knol that will allow anyone to create wiki-like pages on topics. In particular, Google is encouraging people who know a particular subject to write an "authoritative" article about it. The search engine will not vet any of the content, however, they will prioritize the most credible entries and rank them first in search results. It remains unclear how Google is measuring credibility - a scary thought. 1
Still, with this move Google is clearly targeting Wikipedia (which is perhaps their biggest rival) and quite possibly is trying to ensure that Jimmy Wales' forthcoming social search engine, Wikia, is dead on arrival. Consider the timing of this announcement. 2
Now a new Wikipedia scanning program written by Virgil Griffith has revealed that organizations who have entries in Wikipedia are editing their entries themselves, removing unflattering facts and commentary in order to show themselves in a more flattering light. This of course means that relying on a Wikipedia entry for unbiased fact reporting on a subject can be like relying on a press release from the organization themselves. 3
In theory, Google no longer needs to rely on Wikipedia for fresh content. The search engine will prioritize content from its own system and rank the most credible articles more highly than anything in the open source encyclopedia. This alone will encourage people to add to the commons. It will take time though for Google to reach a critical mass with its knols. Do not underestimate the power of fame. 4
In terms of linking to your Web site - links from Wikipedia cannot be followed by search engines, so they do not help to improve the search ranking given by Google to the quality of content on your Web pages. They can be used though to drive consumers to your Web site, where your sales messages are not censored! 5
Already, Wikipedia instills a deeper fear than either Google or Microsoft did when they were at such a young age. It's the emerging king. Will it face the same scrutiny and fate as its predecessors as it expands? But this time it will be far more difficult to slow. And perhaps this may just be the way it was meant to be. 6
Wikipedia has been trying to raise money for a long time now. Meanwhile, Google has infinite resources and the most powerful marketing vehicle on the planet to push it. 7
Wikipedia has chosen not to monetize traffic, but if it just used Google Adsense on it search pages, it could generate hundreds of millions of dollars. Mitch said that despite the contentious nature of the issue, the Wikipedians would eventually get around to monetizing the site. 8
In fact, Wikipedia Scanner users are actively encouraged to submit their own findings of organizational self-dealing (the Wikipedia Scanner - a simple web page interface - is free). So far users have turned up entries which have been self-edited by the likes of Pfizer, Raytheon, Exxon, the Rand Corporation and the Electronic Frontier Foundation. 9
As a positive, it allows incredible responsiveness of the resource, allowing for fast updates based on new information. It also allows more targeted information, where a resource like WikiPedia can have many more entries than any other available encyclopedias and the average user has an easier time finding the information they are searching for. 10
In terms of business models, Mitch pointed to his experience with Firefox (he is the chairman of the Mozilla Foundation). Firefox has 60 million users a week. If you can command a lot of attention, that’s what is valuable, and many in the commercial ecology would like to have a piece of that attention,” Mitch said. Firefox’s revenue share with Google (the search toolbar in the browser) generates about $50 million a year, he said. 11
Wikipedia's information (by any critical definition) is far from reference quality for the majority of their content tail. If you doubt this, simply pick a topic that you know nothing about, read its Wikipedia article, then call the New York Public Library reference desk and ask them to validate some of the facts in that article. More often than not, you will find gaps, misinterpretation, and outright false information. 12
And allowing all sorts of unidentifiable miscreants to directly add, edit, remove content will only decrease the value of the information store in the long term. Google doesn't face this problem because they simply deliver other people's content. 13
All comments which contain URLs and are clearly just spam to generate a link back to the URL will be deleted on sight. Don't bother wasting your time! 14
References
1.www.micropersuasion.com
2.www.micropersuasion.com
3.www.theinternetpatrol.com
4.www.micropersuasion.com
5.www.linkedin.com
6.www.micropersuasion.com
7.www.micropersuasion.com
8.blogs.zdnet.com
9.www.theinternetpatrol.com
10.radar.oreilly.com
11.blogs.zdnet.com
12.www.micropersuasion.com
13.www.micropersuasion.com
14.www.theinternetpatrol.com
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